founder statement

i'm alena. i created softly because i needed it.

STEM girl by trade, creative by disposition,
& constant personal systems optimizer,
brain noise frequently piles up before i even notice it.
i believe planners should reduce brain noise, not add to it.
& that they should be beautiful.

i hope our planners give you room to slow down & stretch out in your brain.
to crystallize what works for you, your unique mind, & your softest life
while giving you permission to release what causes friction & adds pressure.

in here we're about knowing ourselves & creating systems to live softly. 🩷

use our planners to create, learn, reflect, optimize, connect, & more.